Graphic Art & Design Studio
We offer 20 years experience working on a diverse set of projects
ranging from fresh layout and design of digital and print materials, incorporating unique production ideas, to web design and the
creation of innovative learning experiences
Designs that communicate ideas clearly and make impressions that last
High-Touch Leadership training materials, and participant takeaways. Over 40,000 sets of these compact inspired leadership competencies card sets printed and distributed worldwide.
Clif Bar & Company
Mission and Values
Development of an innovative design concept of materials for leadership training program, inspired by the graphic style of the clients brand.
DuPont Corian Design Shows
Web graphics and digital announcements for DuPont Corian® design shows in Milan, Italy.
Optum Leadership Training
Design of materials for a comprehensive program addressing the ever changing Healthcare Ecosystem. Collaterals included table map, wall posters, handbook, cards with custom box.
Design and production of large format game board and participant materials for business acumen training,
Travel Guides and Brochures
Travel guides and brochures created by mdesign creations.
Decision Mojo™ Simulation Materials
Design and production of materials for decision-making program including; large format cloth maps, custom journals, cards, and drink coasters,
Infographics created by mdesign creations for various clients.
Page bk_New Years card_2016
Educated in fine arts, Melinda utilizes the conceptual
skills she honed from years generating ideas and producing multi-media work, to create elegant visual representations that communicate your ideas with
clarity and ease.
Melinda recently rebranded her 20 year freelance graphic design company mdesign to mdesign creations, reflecting the addition of her personal artistic projects to her portfolio. These projects reflect the influence and inspiration from two decades teaching and studying yoga. To learn more about Melinda's yoga brand please visit Chakra-Energetics.com.
mdesign creations symbolizes an exciting shift for
Melinda to open her studio to welcome a wider variety
of work from a broader customer base. Please contact mdesign creations to collaborate on your next project.
Process & Objectives
Our Collaborative Approach
A discerning aesthetic, integrated with years of design and production experience, allows me to offer you a creative and professional approach to your project. It is my intention to be in partnership with you to give your project an authentic voice that fosters real growth, and achieves a fulfilling learning experience.
STEP 1: We have a conversation to discuss the parameters of your project including concept, style preference, specific design needs, production requirements and timeline
STEP 2: You supply any available content, images and brand elements
STEP 3: Drafts are presented and we discuss ways to refine the design
STEP 4: Designs are re-worked in close collaboration with you
STEP 5: Final versions are delivered in appropriate formats
STEP 6: Print materials are put into production, or online versions go live
What I Do
The majority of projects over the past 20 years have involved a partnership with Ten Thousand Feet creating experiences to educate leaders and those in management rolls. This work has included large format graphics to gather around, participant guidebooks, journals, handbooks, cards, and the production of unique program takeaways. Examples of these projects can be viewed in the portfolio slide shows above and include leadership training programs for Estée Lauder™, Clif Bar & Company®, Optum and the globally implemented business acumen building simulations of Interplay™, Decision Mojo™, and Inclusive Leader™.
This partnership has offered opportunities to create work for Fortune 500 Companies such
as Apple, American Express, Microsoft, Levis Strauss & Co., Salesforce, Verisign, Optum,
Néstle Purina, The D. E. Shaw Group, DuPont™ and many others.
Who I Am
Located in beautiful Ithaca, NY, in the heart
of the Finger Lakes, mdesign creations is a
one woman shop operating out of a productive home office surrounded by seven wooded acres and perennial gardens.
Working from a home studio ensures 24/7 availability and attention to your project.
The peaceful location provides focused time
to create without the distractions of a shared office space. This disciplined approach to the work schedule comes from 20 years of being
in the business of supporting and satisfying
my customers needs.
A devoted yogi, energy worker, and originator
of the brand Chakra-Energetics whose uniquely oriented programs raise the consciousness of future leaders by awakening them to their full potential. Melinda's Chakra Journey Game.
How I Create
Utilizing creativity and skills from 20 years experience with Adobe Creative Suite; InDesign, Illustrator and Photoshop, along with Microsoft Office, I will elevate your program materials to
the next level with innovative concepts and production ideas to excite and inspire your audiance.
A straight forward, concise layout and design style, with emphasis on function and accessibility, will clearly communicate with your target audience. I will work with your graphics, revamp your current elements, or assist in generating new icons. and establish a consistent look and feel across your collateral materials, including PowerPoint presentations and web presence.
Offer your gifts and services to the world! Let me create a unique brand and professional website that communicates your intentions and attracts your particular demographic. In this global age, having a web presence is more important than ever. Let's get you out there!
How I Work
The intention of mdesign creations is to work collaboratively with clients. I invest myself in
the success of your project, without having a proprietary attitude. Clients retain ownership
of the work that is created, with full access
to native files and any additional file formats
In order for the design project to go smoothly, clear communication is necessary between the designer and client. mdesign creations strives to establish production timelines and delivery dates to satisfy the clients needs, and stays in close contact regarding these deadlines as the project proceeds.
Every effort is made to work efficiently, staying mindful of the clients time and end goals.